When most people think of fashion, the idea of runways and fancy clothes tend to come to mind. While these are essential parts of that, e-commerce is a large proportion of the equation as well. In fact, there are many links between the two.
One of the main ways that fashion has influenced e-commerce is the introduction of the clothing subscription box. It is now possible to pay a fee to have fashion items sent to you monthly. From shoes to dress and everything in between, there are countless options. This means that someone can stay on top of the trends for a nominal fee, which is much easier than trying to read fashion magazines and go on impromptu shopping sprees.
Another thing that is very popular these days is borrowing clothing. It is not very economical to stay on top of all the latest fashions, but this kind of service eliminates any issues. You can go out all month with some of the hottest clothes and return them later to borrow something else. This means you can walk outside all of the time looking like a fashion maven who spends a ton, even though the opposite is true.
There is another indirect way that fashion has influenced e-commerce. When it comes to product placement on web pages, it seems that people are trying to make things look more appealing than ever before. Trying to utilize white space and other fashion tricks are used in the online shopping community as well.
If you take a look at the surface, it may look like fashion and e-commerce are two different concepts that are linked yet have no significant impact on one another. After reading this, it should be clear to you that they are more related now than ever before.