Having an internet brand is not enough to win over customers and make a name for yourself. You need to ensure that your brand is known and that people are aware of what you have to offer. This is why you need to know how to increase internet brand awareness—Lunch and Learn Building Brand Exposure. There are a number of ways that you can do this and it is important that you incorporate this into your digital marketing strategy.
Create An Identifiable Brand
Increasing brand awareness will start when you create your brand. You need to have a strong and consistent brand identity that people will find easy to follow and identify. All of your logos, colors, and fonts should be consistent across the internet. This means that the colors and logo you use on your website should be incorporated into your social media accounts and email marketing.
You should also have a brand story which lets potential customers know about the people behind the brand. To do this, you need to have an about us page on your website and look at engaging with your potential customers. Showing the human side of your brand will help you be more identifiable.
Optimize Your Website
First impressions are everything and when you have an online brand your website will be making the impression for you. This is why you need to ensure that your website is correctly optimized for both the search engines and your users. You should consider you landing pages and how easy it is for people to navigate your website.
The design of your website is vital because poorly designed sites will generally have a higher bounce rate and this will hurt conversions. The website should be responsive to allow for traffic from any device as well as easy to use. Our branding should be clear and you need to have social share buttons on every page.
Having A Social Presence
One of the best ways to increase internet brand awareness is to have a social media presence. Social media allows you to connect with your potential customers directly and build relationships. It is important that you are proactive when it comes to social media and not only respond to people who have contacted you.
When looking at your social media presence, you need to carefully consider which platforms you will use. You have to focus on the platforms that will benefit your brand the most. Facebook and Twitter are social networks that you should consider. However, LinkedIn, Pinterest and Instagram should be carefully considered and you need to determine whether or not your brand will benefit from their user base.
There are many different ways that you can increase internet brand awareness. The first step is to create a brand that is identifiable and to ensure that you have consistent branding across the internet. You also need to ensure that your website has been correctly optimized as this will be the first impression people have of your brand.